Batching Content: How to Save Time on Social Media Videos

Apr 9

Content creation is essential to any successful marketing strategy. With so much content out there in the world, continuously producing new and valuable content is crucial to ensuring that your brand stays top of mind. However, consistency can be difficult, and it can be overwhelming to create enough content to fill a calendar. This is where content batching can help. 

At Authentic Exposure Studio, we’ve had many clients take advantage of our video production studio to create high-quality visual social media content in large batches. This is a highly efficient strategy that can help make content creation less taxing and time-consuming. In this blog post, we’ll explore the numerous benefits of utilizing a professional production studio for your content batch shooting and recording needs.

What Is Content Batching?

Content batching, or “batch shooting” in the case of videos, is a process of creating multiple units of content in a single long session. For example, rather than planning, recording, editing, and posting one Instagram Reel at a time, you would go through each of these steps for multiple videos at once. 

Social media teams will often batch social posts, writing captions, choosing photos, and adding other necessary elements before scheduling a full month of content at a time. When it comes to shooting video content, this means writing the scripts for a full calendar of video content. Then, when you get in the studio, you can record all of the videos at once, typically in the span of a single video session.

The Benefits of Content Batching

Enhanced Production Quality

One of the most significant advantages of content batching at a professional production studio is the boost in production quality. These studios are equipped with state-of-the-art equipment, including high-end cameras, lighting, sound systems, and editing software. This ensures that your content looks and sounds top-notch, which is crucial for making a lasting impression on your audience. A professional studio can help you achieve a polished and professional look that may be challenging to replicate in a DIY setup.

Time and Efficiency

Batch shooting in a professional production studio allows you to maximize your time and resources. Instead of setting up and breaking down your equipment for each shoot, you can record content for multiple short-form videos in a single day. This approach minimizes downtime and ensures that your team remains focused and efficient throughout the recording process.

expert lighting setup in studios


While it may seem counterintuitive, using a professional production studio can often be cost-effective in the long run. Investing in high-quality equipment, renting studio space, and hiring experienced crew members can be expensive when done individually. In addition, renting space to shoot one video at a time will likely be less time-efficient, resulting in a higher overall cost compared to a full batched shoot.

Consistency in Branding

Maintaining consistency in branding is essential for building trust and recognition with your audience. When you batch shoot your content, you can ensure that your branding elements, such as logos, colors, and visual style, remain consistent throughout your videos. You’ll have a controlled environment and be able to ensure the audio and video quality is the same across each of your videos. 

Reduced Stress 

Finally, using a professional production studio can significantly reduce the stress associated with content creation. The studio’s experienced team can handle technical aspects, leaving you and your talent free to focus on delivering compelling content. This relaxed environment often results in better on-camera performances and higher-quality content.

expert modern lighting

How to Batch Shoot Video Content

The process for content batching is quite similar to the process for planning and recording individual social media videos, just on a larger scale. 

First, you’ll want to identify topics to cover. These should be topics where you want your brand to seem authoritative or trending topics within your niche. From there, start generating ideas for videos within each of these topics (or “pillars”). 

With your topics decided, begin writing scripts for your videos. Once each video’s script is completed, you’ll move on to write the next one rather than recording. 

After the scripts are completed, it’s time to shoot your videos! Be sure to review the content between each video to ensure no problems arose with the audio or sound. Also, on the day that you shoot, we recommend bringing a few changes of clothes to add more visual variety. 

With the video content in hand, all that’s left is to edit each and start scheduling a full calendar of posts.

Step Up Your Social Media Videos with the AE Studio

As Austin’s premier video recording and production studio, Authentic Exposure Studio is the perfect place to record and edit a full calendar of high-quality video content for your social media channels. Our professional sound and video equipment, coupled with our on-hand production team, will ensure maximum quality and consistency for your content. All you have to do is bring the ideas and personality!

If you’re ready to step up your social media game, book our studio today for a video production session—or reach out if you have any questions.